Get the Knack
Launch your business website the easy way
Starting your new business after years in the Corporate world doesn’t have to be a challenge.
Sure you don’t have the IT department, HR, Branding team (or anyone for that matter!), but your first step will always be to get your brand out in the market with a website.
This is the easy (and very effective) way to do that.
Who is this right for?
You are a Micro or SME who needs an online presence & would prefer to outsource the build to an expert for a high quality product without the large agency prices.
You want a website that not only showcases your business & proves your credentials, you want it to also streamline some day to day processes.
You want a simple backend set up that will allow you to update & add content such as blogs & events yourself, in your own time & at no additional cost.
You know there’s more to a website than a pretty front end. It needs to be fast, responsive, optimised for search and as secure as possible.
You need a website that can grow as your business does. You would prefer a system that has room for expansion & added functionality when needed.
You believe in working smarter, not harder. Your website needs to save you time, not cost you time.
How can I help?
Services
After helping launch amost 100 SMEs over the last 10 years, a lot of thought and time has gone into refining the service, so the process for you is simple, the price reasonable and the outcome highly effective.
Knack only does 4 things, but it does them well.
1. Website Builds
Your website is generally your market’s first impression of your business, so it should be a professional as you are.
It needs to be responsive (able to be viewed on all devices), fast and on brand (don’t have a brand? I can help wth that too!).
It also needs to be indexed to make it findable and SEO Compliant – this will ensure good domain authority (which is like a popularity score – you want to be showing up with the cool kids).
2. SEO Optimised Content
You know your business best, so the first round of content comes from you. It’s an easy process, all you do is answer some quick questions.
Then our Copywriter will work her magic and edit it for SEO, to ensure your content appeals to your target market, is structured for clarity and action, plus is findable on the interwebs.
3. Built in Automations
Admin is what kills small biz.
Automations such as online calendar booking, lead magnets and forms (for example contact, brief, review, feedback) are all included, which will simplify your business process and save you time. Plus they are ready to go 24/7!
Might as well let your website do some of the heavy lifting! Most people don’t include these in their web builds, but they always end up being the most beloved features.
4. Hands Free Servicing
Websites are very like cars in a way – they need hosting (petrol), maintenance (changing the oil), updates (pumping the tyres), security (a car alarm and keys) and insurance (just in case of a crash or break in).
It’s one of those things that everyone puts off – which is not good. So this plan removes the pain, by including maintenance, updates, security, backups and as part of the hosting package. So it’s hands free for you,
Hi, I’m Alison
Specialising in SMEs, especially start up’s post Corporate life, I work closely with each client and consider myself an extension of their business.
Most small businesses can’t afford a full time digital resource, so a major part of my service to simplify the process, provide training, to empower the company to keep their marketing efforts ticking over with the least effort.
With that in mind, I keep the website build processes streamlined, efficient and carefully prioritised, plus look after all on-going elements so you can concentrate on your business.
Your marketing effort should never overtake core business, and it needs to constantly provide itself by providing a return on your investment.
It’s all about getting the knack – the ability to do something easily and well.
All home grown
Based in Canberra, Knack Marketing works exclusively on Australian projects.
Nothing is off-shored. So there’s no worries about work being farmed out to unknown third parties.
There’s also no problem with time zones. We’ll be working the same hours, so feel free to contact me anytime!
Served in Australia
When building Australian websites for Australian markets, it’s important to think about the servers – who will host your website?
A local server will mean faster load times, plus a local IP address can positively affect your local Google search.
Knack’s hosting is optimised for Australian business.
Websites Built
Years in Business
Years Marketing
Potentially the days until your new site!
How does it work?
The 9 Phase Process
This is the process I follow. It’s tried and tested to ensure the best outcome with the minimal effort from you.
In fact, you are only involved in a few of these phases, I’ve just outlined them so that you understand what is happening behind the scenes plus the robustness of the process.
The three most important things to note are:
- Phase 1 – Content Collection must be completed by the last Monday of the month.
- Phase 3 – Production always starts on the first Monday of the month.
- Build to Launch is 22 days. Just think! In just over 1 month you could have a new website!
Phase 1
Content Collection – You
Once you sign up we’re up and running!
The first thing you will receive is a timeline, letting you know all the key dates, including content deadline and most importantly, launch date!
This is also when you start compliling all the content for the website.
Phase 2
Project Preparation – Knack
After all the content is submitted it then goes to our incredible copywriter who will:
- Do some keyword research on your business and competitors.
- Massage your content into shape (reability, funnel focused, appropriateness for target).
- Make sure it is SEO worthy.
- Write SERPs (Search Engine Result Pages).
- And so much more!
Phase 3
Production – Knack
This is when the build starts!
A fresh install of WordPress and getting all the i’s dotted and t’s crossed.
After all the boring back room stuff we start injecting your brand, content and automations into the website.
Phase 4
Quality Control – Knack
Once the build is complete we then focus on making sure everything is working as it should before the feedback stage.
Of course we want to make sure the website is as close to perfect as possbile, but this step also insures that your revision round runs as smoothly as possible.
Phase 5
Feedback – You
This is the most exciting phase of them all! You will receive a link to access your brand new website!
You will see all the images, text, badges, icons etc in situ. You will see what your website can do and exactly how it will help your business not just survive but thrive.
This is also the feedback time – so any edits and updates can be passed on using our very handly commmenting tool (yes, you will be able to comment directly on your website – nifty right!)
Phase 6
Revisions
Once your feedback is received, we then complete any edits in Phase 6.
Phase 7
Pre Launch Check
Pre launch your website is moved from it’s local staging (ie Knack’s enviornment) into the world wide web.
It will sit behind a coming soon page, so not yet accessible to the general public, but we can conduct final pre launch checks.
Phase 8
Launch
The coming soon page is removed and your website is live!
Dependent on your objectives, you might choose a soft launch or you might develop a more detailed strategy. You will receive a PDF with information on lauch stategies FYI.
Phase 9
Post Launch Planning
You website is now live and helping with your business goals. Now is the time to make sure that you are ticking the boxes to ensure you build your Google Authority. A planning checklist will be sent to you.
In terms of maintenace, updates and security you can relax, as it is included in the hosting. Nice!
US vs Them
What makes Knack Marketing & Design different?
Professional Online Presence
According to CXL it takes 1/10th of a second to judge a website. First impressions matter. Design matters. Building a website with best practice design principles = trust.
SEO Optimised Content
Yes, your website is a great portolio. But what if it could find you new customers? Building your Google authority takes time & a bit of effort, but is very do’able with the right strategies.
Easy DIY Updates
Want to edit your copy? Change in team? New phone number? Some agencies will lock down your website then charge for edits. Not Knack. You will be given access and trained on how to update content.
Professional Copywriter Included
You know your business inside and out. But potential clients don’t. There’s a real skill in commnicating so that info can be easily understood and actioned on. Plus SEO needs to be woven in too.
Added Extras
Don’t pay for things you don’t need. Knack websites are modular, so you can select only what you need now. Buy the base product and then add on as you need it.
Built-In Automations
Whenever possible we want to streamline process and remove admin. Your website can handle taking briefs, booking meetings, compiling inforamation and so much more. It’s the cheapest VA ever!
Your Bonus
Plus first 3 months of Hosting and Protection Plan are currently free of charge!
As a special bonus, the first 3 months of Hosting and your Protection Plan are given to you free of charge as a signing bonus.
The Protection Plan includes Security, Maintenance, Backups and Insurance (in the form of a free removal of malware or reinstall should the worst happen).
Pricing & Features table
This is what you’ll get
Website Build
One off cost- A bespoke WordPress website using your brand and website best practices.
- Best practice website structure using Donald Miller’s StoryBrand principles.
- Professional SEO optimised copy.
- Fully responsive site that works perfectly on all different devices and modern browsers.
- 6 pages/sections included: Home, About, Services, Contact, 404 + one dealer’s choice page.
- Up to 4 automations included: Online Booking, Contact From, Brief Form, Feedback Form or dealer’s choice.
- All Theme & License costs included (usualy US$89/year (~AUD$132/year).
- Personalised video tutorials.
- Ability for the site’s functionality to grow with your business.
- Includes best practice “on page” SEO, like submitting your site map, SERPS, proper heading and body structures to increase Google Authority.
- Google Analytics & Google Console set up and logins.
- Links to Social media and on-site feeds if required.
- Payment terms: Full payment in advance.
- In AUD and GST inclusive.
Hosting Plus
Ongoing- FIRST 3 MONTHS FREE OF CHARGE
- Hosting is needed to make your website public. I recommend Crucial Hosting. They are Australian (based in Sydney) have great service and are easily contactable.
- B. Discounted Hosting & Free SSL
- I recommend Crucial Hosting for the following reasons:
- – Australian
- – Very helpful (and quick!) Customer Care.
- – Incredible responsive.
- – Very good (99.9% uptime).
- – Australian based servers, so quicker for Aussie websites.
- – 24/7 uptime monitoring.
- Plus, when you use my service, “RapidSSL” is included free of charge, normally valued at $99/year.
- C. What is SSL?
- Not sure what SSL is? SSL certificates encrypt your website and provide protection. They are also strongly recommended by Google. A site without a certificate is going to come up with an “insecure” message / no padlock plus will lose Google Authority. NB if you have eCommerce functions or are collecting sensitive data you might need more than the basic certificate.
- D. Other Hosts
- Got a preferred host? If you have a preferred host other than Crucial an additional $140 + GST will be charged to your invoice. This is necessary as additional time will be needed to work with an unknown host using their specific processes.
- F. Payment Details
- Hosting can be paid annually or monthly. All payments are made in advance.
- Cancel anytime and all remaining time will be reimbursed minus 1 full month admin fee.
- Your price will be locked in for the duration of our agreement.
- In AUD and GST inclusive.
Protection Plan
Included with Hosting Plus- A. Updates
- 2FA on all Admin and Editor accounts.
- Daily malware & security scans.
- Daily alerts are recived when plugins, themes or the core needs updating – if urgent it takes place immediately.
- Weekly updates of your website’s plugins, themes and other core updates.
- Updating of WordPress versions as released.
- B. Maintenance:
- Corrections if any of the updates affect the front end.
- If the update is considered significant, changes will be tested on a clone site to minimise conflict and downtime.
- C. Security:
- Updating security settings as new functionality becomes available to make the site as secure as possible.
- Functions include brute force protection, traffic logs, file change detection, 404 detection, lock out of bad users, geofencing, bad bot monitoring plus many more options.
- Monitoring reports and the dashboard to try to head off potential threats.
- Daily malware scans.
- D. Backups
- Daily backups x 99
- Checking backup files are error free.
- Making sure backups are running as per scheduled.
- Set up a redundant backup (a secondary backup in case of errors with the first).
- E. Rebuild
- Should the worst happen and your website is hacked or in someway destroyed, a rebuild is provided free of charge using the back up files, within 14 days of being reported.
For Now Or Later
Optional Extras
Visual ID Lite
MANDATORY IF NO VISUAL ID- If you don’t have Brand Guidelines as of yet, this package is mandatory with the Website Build.
- This package includes a Brand Brief questionaire, a follow up face to face meeting to refine the brief and a final presentation of the your brand board (which will include visual ID elements (logo, fonts, colour palatte, icons patterns and so)). Two revisions rounds are included.
- Payment terms: Full payment in advance.
- In AUD and GST inclusive.
Blogging
Optional Add On- Optional Add On 1: Blogging Overview Page
- Plus individual Blog with easy to update form
- eDM template and send functionality through recommended third party can be set up at no extra build cost.
- Payment terms: Full payment in advance.
- In AUD and GST inclusive.
Events
Optional Add On- Optional Add On 2: Events Overview Page with easy to update form
- Booking system not included in website build, but can be easily integrated with Eventbrite at no additional build cost.
- Payment terms: Full payment in advance.
- In AUD and GST inclusive.
Custom
Optional Add On- Optional Add On 3: If you can dream it, it can probably be done.
- For custom functionality please contact me directly for a chat.
- Payment terms: Full payment in advance
When can I start!
In order to keep the build cost as reasonable as possible, all website builds are batched with limited spots available. Start dates are always the 1st Monday of the month, with final content due the week before.
Portfolio
This is just a small selection – please get in contact to see more
Sonia Motum – Home
TrueVal – Home
Scout – Home
Karen Avallone – Home